Building Products

Situation

• Company wanted to pursue the remodeling market for replacement windows to balance out the product line portfolio
• Redesigned and introduced two new product lines and created a customer educational web site around "Windows 101"
  

Results

• Built the “Make Your Home a Masterpiece.” positioning
  
• Double company sales to $80 million prior to 2008
• Awarded "50 Most Innovative New Products--2008" from Professional Remodeler Magazine
  
• Positioned the company with a better product mix between new construction and retrofit windows to exit the housing bubble of 2008-2009